Behaviour change is the slowest and most durable kind of change. Prohibitions and fines deliver a short-term effect, sometimes the opposite of the one intended. Infrastructure solutions change conditions but not attitudes. Culture is shaped differently - through knowledge acquired in childhood, through experience that becomes personal, through an environment in which a responsible attitude to the environment is the norm rather than the exception.
That is why the educational direction in the Foundation's work is not auxiliary but equal to the infrastructure one. A school that received a solar power plant without an educational component is simply a building with new equipment. A school where children see real generation data every day, and understand the link between the sun and kilowatt-hours, and between kilowatt-hours and CO₂ emissions, is an environment that nurtures a different attitude to energy and climate.
The Foundation's approach combines three instruments: lived experience through participation in real initiatives, structured knowledge through learning materials and books, and lasting contact with the topic through the school's educational environment. Each of the instruments has its own audience and its own effect, but together they shape what no single instrument can on its own.
This was the Foundation's first public initiative. A format that has spread across dozens of countries: urban flower features created jointly - as a symbol of attention to the living, to what grows and needs care. The Foundation laid the flowerbed and took on responsibility for its continued care.
The second public initiative was the eco-journeys - a format well known in the practice of sustainable tourism: introducing participants to farms that operate on the principles of organic agriculture, minimal impact and a closed production cycle. Such initiatives demonstrate that responsible agriculture can be not only environmentally sound but also economically resilient.
The Foundation has contributed to the development of organic production in Ukraine and the shaping of approaches to the supply of organic products. Reducing the distance between producer and consumer is one of the most effective instruments for lowering the carbon footprint in the food sector.
In 2026, the first book of the series is coming out - Vukhan-Klapan and the Red Mark - about rare Ukrainian animals and how human activity is changing ecosystems. The series will continue in the coming years: the books will cover the themes of climate change and renewable energy. Part of the print run of each book is to be given free of charge to schools, libraries and family-type children's homes. More details are on the website page devoted to this book.
Each book and educational material developed by the foundation has a practical continuation for schools: tasks, explanations, discussion topics and examples that help talk to children about ecology without moralizing.
The online monitoring of each plant gives teachers ready-made learning material: graphs of daily generation, seasonal dynamics, and data on consumption and storage. This is not an illustration in a textbook - it is a living system that pupils observe continuously and to which they can put real questions.
